With a CMS, you’re able to publish, change and remove content from your website, making it a strong solution for teams across the globe.Ī CMS is usually home to web designers, editors, and administrators. It’s typically owned by the marketing team but is able to be accessed by multiple teams, including sales, product management, PR, communications, contractors, agencies, and partners.ĭownload My Copy Content Management Systems (CMS)Ī content management system essentially acts as the foundation for your website (blog, news, eCommerce, etc). “A system for organizing, storing, and retrieving rich media and managing digitalĪ DAM is used to organize and distribute media, visuals, and content across the entire organization. TechTarget defines a digital asset management system as: It’s typically only accessed and owned by the limited members of the marketing team (such as web development and content marketing), with its media library only hosting assets that are relevant to building out web pages. “A software that facilitates creating, editing, organizing, and publishing content.”Īt a basic level, a CMS is used exclusively for your website and related web properties and helps you create and manage text and media content on your website. WPBeginner defines a content management system (CMS) as: To understand the difference between DAM and CMS, a good starting point is to look at the definition of each: What is The Difference Between DAM and CMS? What use cases each solution is best for.Here, we’ll highlight the differences between the two systems and answer the frequent question: If I already have a CMS, then why do I need a DAM? Specifically, we'll cover: In a nutshell, a CMS helps manage content for your website, while a DAM helps manage content for your entire organization across multiple channels. While this change emerged as a way to resonate more with marketing teams and the increasing surge in content marketing, the use of the word “content” within the DAM space has created the illusion that a DAM and a CMS (content management system) perform the same function.Ī DAM and a CMS act as two completely separate systems, performing very different functions for a marketing team. As the digital asset management industry has matured, the terms “digital assets” and “content” have begun to be used interchangeably.
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